the pineapple-covered postcard

Bringing yourself to look into what is really important about an everyday object takes a lot more brain power than I ever expected. 

Finding meaning in texts, films, and other forms of self-expression is easier--there's a reason for every moment; every decision is deliberate. But taking something as normal and natural as a piece of fruit (a pineapple, to be exact), and discovering what's important about it, what makes it unique & unearthing how this object expresses itself when it cannot communicate for itself is one of the most interesting challenges I have ever come across.

My object, the pineapple, has one of the most common attributes that any fruit or vegetable has--a protective skin. Come to think of it; all beings have a protective layer, not just fruits or veggies. Thinking back on it, my profound idea a week ago--that there is a dramatic contrast between the spiky, dangerous protective skin on the outside of a pineapple and it's sweet, sticky, soft (when ripe/overripe) fleshy insides--isn't that profound at all. 

my pineapple postcard

Taking on the task of describing something so vague--contrast between skin & flesh of a fruit--in a graphic manner now seems more complicated than I once thought. There were many ways I could've taken my design to dramatize the commonplace contrast I decided to focus on. The colors of the flesh & the skin are very similar; however, the top of the pineapple--its leaves--are the most unique part of the fruit. They're a different color-green; they curve out instead of in, and they give the pineapple its trademark height. All of the elements of these leaves are components I didn't use, and should have. 

I do still enjoy the visual excitement of the photo of the pineapple's skin; it has more visual interest, and therefore looks like it is supposed to be the focus of the image (when the two images were really meant to get equal attention).