packaging, continued

This week has been a continuation on developing and creating a package for our products (mine being a pineapple). I have to say, it hasn't gotten much easier, and I feel like my peers have helped me so much, just by sharing their own ideas; showing how they convey an emotion, a motion, or another object within the packaging.


I had a bunch of ideas that went south. My first was a way to encase the pineapple in a stackable box so multiple ones would fit well on a shelf or for transportation. Transportation made me think of traveling, which got me to a suitcase. I thought I could make a suitcase, complete with travel stickers showing where it was grown, what brand farm it was from, and its nutritional facts.

Travel stickers would make great labels!

I went from a round box to a square box to a suitcase.

Unfortunately, giving the pineapple another layer of protection was seen as repetitive. I didn't want my package to get boring as customers saw it again and again, after all.


Every item has positive and negative qualities-with a pineapple, its skin is both. Pineapples don't need a case in order to be protected because the skin is so tough--it already serves that purpose. However, this tough skin is uncomfortable to hold and carry through a store. I bought a pineapple when I went to Safeway last week and found that because of its weight, carrying it in a basket it very uncomfortable. But so is carrying it in my arms, because of the skin. I realized that there should be an alternative way to carry a pineapple (unless you have a grocery cart; then you're just lucky!)... perhaps a bag the same size as a pineapple, but with a long strap you can hold or even put over your shoulder so that the prickly skin doesn't irritate your arms (as it did to mine) would work. 

The measurements weren't correct, but I think the strap is a good length for carrying.

I started thinking about how to turn the basket into more of a sling for the pineapple... it's more minimalist, and not as distracting as the basket-form is. I don't want the tag to be a part of the strap, just because it's easier to see it when it's hanging in the opposite direction of the pineapple's holder. 

I can't decide if having a logo/tag still look like a pineapple leaf is a good idea, the shape is just so restricting...